Finally, go to the “Referring Domains” tab and look at the types of sites linking to you. The report labels pages as “Good,” “Needs improvement,” or “Poor.” Expand each issue to see the affected pages. Here, you’ll find separate reports for “Desktop” and “Mobile.” Click “Open Report” at the top of either chart for more details. When the audit is done, you’ll get to a dashboard that displays your “Site Health” score. Work with a developer to resolve major issues causing delays.
This invaluable information enables you to make informed decisions, refine your SEO strategy, and improve your website’s overall performance. In all honesty, this is just scratching the surface when it comes to performing a technical SEO audit. Each of the points above can easily have an entire blog post about it and additional, more advanced issues like paginations, log file analysis, and advanced site SEO Anomaly architecture. Google’s goal is to improve user experience because, let’s face it, no one likes a slow website. In today’s society, the need for instant gratification encourages site visitors to leave before they finish what they intend to do. Site speed has become quite a hot topic among the SEO community in recent times, especially after Google announced that mobile speed is indeed a ranking factor.
This service saves your team time, especially if you’re unfamiliar with technical SEO. You could have the best content in the industry, but technical issues could still hold your rankings back. Your content needs proper organization on each page so readers AND search engines can understand it easily. Find out what’s holding your website back with Epiic’s SEO auditing services. Our experienced digital marketing team can also help with everything that comes after, including strategy, content creation, and UX design.
This could signal that you’ve been attacked by spam, which could harm your SEO. If you’re not sure where to start, follow the list of issues and fixes PageSpeed Insights suggests. Look for broken links, missing pages, and complex site structures. In this guide, I’ll walk you through five essential steps to maximize your site’s performance.
Your Business Size and Ambition
For example, a small agency is often an excellent partner for a startup. If you’re an established enterprise or SMB, however, a larger agency provides the best value. While you can partner with an agency of any size, there are unique benefits to partnering with a larger one.
SEO Audit van Webcrafter: wat je krijgt
Most search engines, especially Google, like to abide by the rules you set out in the robots.txt file. So if you tell a search engine not to crawl and/or index certain URLs or even your entire site by accident, that’s what will happen. An audit involves analyzing all elements of your site to make sure that you have not missed out on anything that could be hindering the optimization process. In many cases, some minor changes can improve your ranking significantly.
- Test your site’s navigation to ensure intuitive menus and internal search bars produce accurate results.
- Without this structure, you’ll be guessing and hoping your pages rank for terms that may not even match your content.
- As we created the audit, we realized that SEOs also want to check other traffic-impacting site issues that aren’t necessarily technical.
- Crawl errors prevent search engines from accessing your site’s pages.
Type in your focus keyword for a page, and Yoast will provide recommendations to improve your chances of ranking for the search term. Google PageSpeed Insights is a tool that assesses your page’s Core Web Vitals, which measure user experience and are SEO ranking factors. Google Search Console has an indexing option in its navigation menu.
Broken links prevent search engines from properly crawling and indexing your site, which reduces its visibility in search results. An SEO audit is essential for maintaining and improving the website’s search engine performance. By systematically analyzing technical and content-related aspects, one can identify issues that are hindering your rankings and make adjustments. This guide walks you through the key steps of performing an SEO audit and make sure your website remains optimized for search engines. Ultimately, it seeks to ensure that a website is optimized to achieve the highest possible search engine rankings, steering a path that maximizes organic traffic flow.
Lab data is extracted from a controlled environment, using predetermined network and device settings. PSI then further stratifies your score into individual scores for FCP, FID, LCP and CLS, giving you a better idea of what percentage of each type of content loads at which speed. Finally, Sitechecker’s Chrome Extension enables you to audit pages on the fly — so you can get suggestions as you naturally browse webpages.